There aren’t many community organizations that trace success back 150 years or rival the positive impact of the Y. So, when we were asked to help make their 150th anniversary celebration an event for the ages, we were all in.
We started a year in advance to develop a program that built excitement through visual communications across many mediums. We believed a unique anniversary mark was important to build awareness, so we worked collaboratively on color and typography to conform with the Y’s well-established rules for their identity. How people see the brand is critical for any organization and we were happy to create an image that reflected the Y’s visual brand but also gave the mark its own identity.