C2C is a start-up financial services company formed by industry veterans. The principals are based in Massachusetts and California, working coast to coast, hence the C2C. To help launch the company, we were asked to develop a visual identity that conveyed stability, confidence and the conservative image high-net-worth clients value. The two “C” s connecting created the perfect symbol and the color palette kept the image conservative, yet fresh. The patterned texture of the logo evokes a sea-like feeling that flows through various applications within their collateral.