After helping the American Antiquarian Society craft a new brand identity to link its historic past with an impactful future, the society asked us to design a direct mail piece to help push its $20 million capital campaign over the goal line. The piece needed to raise awareness of, and support for, a significant expansion and renovation of the society’s Worcester complex that would add new technology, educational, research and conservation spaces.
For visual impact, typography was essential. Juxtaposing colonial and modern typography created a visual evolution of the society’s mission. We used a combination of photography and artistic renderings of what the new spaces would enable as a metaphor for the campaign, showing potential donors how their support would help AAS to realize this bright future.
This was a collaborative process with society staff, and the project was completed on an aggressive timeline, within budget.