Worcester Art Museum
Promotional brochure
Worcester Art Museum is well-known for its extensive collection of works. It is also valued for the range of education programs it provides for adults and youth alike. A brochure was needed to promote youth classes being held during an April school vacation week.
The design criteria: something bright, engaging and enticing to children of all ages. Carol Yoshizumi’s cheerful and painterly illustrations fit the bill and were incorporated on the cover and throughout the piece. To ensure the colors would really “pop,” we replaced the standard magenta and yellow inks used in a 4-color printing process with fluorescent versions. The end result was nothing short of “Wow!”
Services:
Design and production
Print oversight
