Wachusett Brewing Company
Pumpkan Ale Packaging

Wachusett Brewing Company, located in Westminster, MA was introducing a new seasonal beer: Pumpkan Ale (to be distributed in cans). Wachusett Brewing has an extensive product line and this new pumpkin ale is their second pumpkin-flavored ale. This new ale's packaging needed to be distinctly different and carry the iconic "Wachusett banner". The sinister jack-o'-lantern was the perfect character. The design is mature, fun, and a tad spooky: communicating clearly that this is an adult beverage. The box design was created with a limited color palette of three spot colors and the can's screen printing process uses 4 spot colors. Naturally we taste-tested the product—we think it's smashing!

Creative Consultation
Design and Development

Wachusett Brewing T-shirt Wachusett Brewing Pumpkan mug