Straumann Packing/Identity

Straumann Educational Program

Straumann USA, LLC, located in Andover, MA, is the US subsidiary of Straumann Holding, headquartered in Basel, Switzerland, it is the largest dental implant company in the world. The design for their SMILe (Straumann® Modular Interactive Learning) program was a comprehensive project that included: a program-specific logo, 4-volume binder design, program manual design, an instructional icon system, DVD cases, a custom dental mold model case, and power point presentations. Straumann's identity guidelines were followed to create a program logo and package that integrated seamlessly with the Straumann brand. The photography in the manual is quite graphic—compulsive teeth brushing became commonplace here at Casey Design.

Logo Creation
Creative Consultation
Design and Production

Straumann packaging/identity Straumann packaging/identity