Health Resources in Action
Identity/Branding

For more than 50 years, The Medical Foundation a Boston-based nonprofit organization has been dedicated to making positive advancements in public health and medical research. Its services kept evolving and diversifying over time—so much so, that some employees found it challenging to accurately define their work. The time for updating the image and brand was at hand.

Working with a key internal committee, we defined four core service components. Upon learning that these components often overlap, we recognized that we had the foundation for a primary visual. After unveiling the new identity to the staff, we knew we were right on target when one employee stood up and said, “I have been here for three years and now I finally understand what it is that we do.”

See the presentation for the staff.
1:26

Services:
Design and consultation
Research
Creative direction
Consensus building
Design and development