Commonwealth Medicine is a health care consulting division within UMass Medical School. Its work is extremely specialized—experts in health care policy, research and financing find innovative ways for state and private agencies to provide society’s most needy populations with better access to care, all while controlling costs. Our goal was to create a visually accessible annual report that would educate a variety of audiences about the people of Commonwealth Medicine and the work they do.
The design concept had a true “working” feel, incorporating a sense of action, movement and realism. Muting the color photography created a unified palette while giving the images a documentary-type quality. Using charts and statistics highlighted key facts and issues. No fluff here—just hard work and results!
Design and consultation
Direction of photography
Design and development