Visiting Nurses Association
of New England (VNAne)
Identity/Branding
VNAne consists of nonprofit, community-based visiting nurse associations in southern New England that provide high-quality, home nursing, rehabilitation and hospice services. VNAne's new director felt the existing logo did not accurately represent the organization and wanted an update.
Target audiences for the VNAne include existing and potential members, as well as private individuals seeking care options, so our design criteria focused on components that would evoke feelings of warmth, comfort and stability. Presenting information in a clear and organized fashion emphasized experience and competence, qualities that would attract new members and retain existing ones.
Services:
Design and consultation
Creative direction
Direction of photography
Design and development
To update the Visiting Nurses Association of New England's logo, we developed a color palette of warm tones that were both neutral and contemporary. Utilizing paper stock in complementary hues unified the look.
